The key to an effective banner marketing campaign is a careful planning before you begin. Banner marketing is one of the best tools to impact a very large audience in a fast way. Good SEA strategy tips and the following banner marketing essentials will give you some more information to make a big impression with your next banner marketing campaign.Target your audience and venue
Before you determine how your banner will look like, you must know your audience and the venue you intend to hang your banner at.Large audiences are diverse and many motivating factors and interests, it can be very difficult to decide what strategies will be most successful. Take advantage of common interests, define your goal and don't forget a call to action. You need to measure and keep track of what ads have the best results and effect with your web analytics. Once you know your audience and a good moment to start, make sure your banner's message is highly targeted.
"An ad owes 20 percent of its success to the creative element, 40 percent to the offer, and 40 percent to the right audience. As with PPC ads, be sure to match your offer to your audience. Be careful also to link to the correct landing page on your site"
Tips for Successful Banner Ads
The key to making banner ads that are successful is to understand the problems we mentioned above and to really think about how you can get attention or help the visitor out with your banner ads.
Here are a few tips:
Only put your banner ads on relevant websites. If you plaster your ads everywhere possible on the Internet, you’re going to be paying a high price for poor ad performance. Therefore, only choose websites where your target audience hangs out. The more niche the website, the better.
Make your banner ad clean, most simple as possible and attractive in order to get clicked. Use eye catchy layout with bright colors to attract the visitors and make them to click the banner ad.
Be creative while addressing the web visitor’s problems. It sounds obvious, but plenty of retailers put the bare minimum of creativity into their ad artwork. What’s going to get someone’s attention? What will your target audience care about?
Test your banner ads. The first banner ad you ever put up should be the only case where you see if it sticks. From there you need to iterate on your message, destination pages and artwork. You need to measure and keep track of what ads have the best effect with your web analytics.