Most Useful Social Media Monitoring Tools

Social Media Monitoring Tools are easy to manage and are widely used for scheduled messages and interact with fans, followers and customers. 

Social media has changed the world. Social media monitoring tools help you to discover the opinions of your costumers, track trends and also respond very quickly to customer feedback.




Social media monitoring refers to software designed for marketers and marketing departments to listen to the most popular social media platforms. Marketing departments, agencies, and consultants benefit by being alerted to keyword usage, being able to respond to customer inquiries instantly, and understanding customer sentiment as it relates to their own and competitors’ brands. 


Highly Customized Dashboards


Social media monitoring tools have proved their worth in recent years from purely offering listening features to include rich analytics, dashboard creation, and more powerful data. Determining which tools are right for you requires a clear definition of your objectives. Some are real-time, highly customized dashboards that enable you to manage multiple accounts, use shared work spaces, and respond on multiple social networks with one click. Others are simple, effective, and lightweight, and provide the right amount of functionality.



Free Social Media Monitoring Tools

Powerful SEO tools to test and monitor your online presence more effectively


AlltopSearch for the most influential top blogs in a given niche or subject and easily find a topic in which you are interested.

BoardReaderThis interesting tool is a community search engine that crawls forums, blog posts, images and microblogs. BoardReader monitoring more than 50,000 forums.

Social Mention - This tool enables you to listen to what millions of people are saying across social media platforms. It looks through more than 100 social media sites and checks all mentions of your brand name or keywords, categorizing them into relevant fields.

Hootsuite - Easily manage all your Google+, Twitter, Facebook, Linkedin and Wordpress accounts in one place.

Followerwonk Followerwonk helps you explore and grow your social graph. Search and find the connections with new influencers in your niche.

Ubersuggest -  This free tool shows the top 10 suggested searches on Google for any keyword or keyword combination.

GetSocial - This great tool reveals how readers really share your posts and tells you what happens after they did.


Paid Social Media Monitoring Tools

Powerful SEO tools to test and monitor your online presence more effectively

Before you select a tool, it is important that you determine what goals have you in mind for social media monitoring. Even though developing the tools itself as multitools, they all have their own focus, perspective and strengths and weaknesses. Perhaps it seems or monitoring tools do all the same. They collect and report what about your brand, business or those written on the Internet. The distinction between tools lies mainly in the area of what you want to do with those messages. Do you want them to analyze and interpret, what is converting? You need to know which social networks are referring you traffic. Which posts and pages are visited most frequently?

SocialReport - Social Report helps marketers and webmasters to understand visitor behaviour by giving them information on the number and type of visitors to their website, what time they spent there, keyword searches, membership, location data and much more. Helping marketers reach a targeted audience, Social Report is a useful and powerful tool to enhance their business.

SproutSocial - Schedule, analyze your competitors, publish your posts, you can pull in statistics from Twitter, Facebook and easily use them to monitor, engagement, influence and growth.

Viralheat This SEO monitoring tool was developed primarily for marketing, PR and communication agencies. With Viral Heat it's easy to follow the major social networking sites, blogs, news sites, video sites, etc. Unlike many other monitoring tools Viral Heat has its own technology and can be a valuable addition to other tools.



Choose the right social media monitoring tool for your goals


With a growing range of social media platforms and the large amount of content being shared online, more and more social media monitoring tools appear on the market. These useful tools analyze online conversations and messages that may be relevant or interesting. Usually it is also possible to log in using these tools to respond to the own social media channels and thus to questions, complaints or other relevant messages and calls. This is what we called webcare.

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