Looking to create your new content marketing strategy? As a real content marketer, you need to be able to produce an unending stream of interesting, valuable and unique content ideas. Let’s face it, that’s a big task! You’ve come to the right place for a content marketing plan that propels you toward action and help you craft your strategy. If you really want to develop an succesful and effective content strategy, it’s important to have a content marketing plan. The significance of content marketing is only going to increase in the coming years.Content Marketing Plan
Without a plan how to create your content, marketing practices won't reach their desired audiences and businesses will lose their revenue and brand recognition. The focus should always be on the look and feel of content and how it enhances the customer experience in the best way.Follow the next steps to create your plan:
- DEFINE YOUR PEOPLE
Be as specific as you can in answering the most important questions:What does your ideal target audience look like?
Who are you trying to reach with your campaign?
What sites they visit online and what are they reading and talking about there? Are you already a part of those communities?
What sites they visit online and what are they reading and talking about there? Are you already a part of those communities?
- BE AS INFORMATIVE AS POSSIBLE
- SET YOUR GOALS
What will success look like for the next half year? And how long it takes to start seeing results from your efforts? The most goals of content strategy carry over to any kind of business that is looking to provide an optimal experience for costumers online. Choose your goals that answer these questions.Let's give some examples:
Your audience visit the right pages?
Land a certain number of visitors?
Publish your own e-book?
Start an online survey for your ideal audience?
Get a promotion in your field?
Raise money for an important cause?
Once you’ve settled on all your important goals, break down each one into the various steps you’ll need to take to achieve them.
Publish your own e-book?
Start an online survey for your ideal audience?
Get a promotion in your field?
Raise money for an important cause?
Once you’ve settled on all your important goals, break down each one into the various steps you’ll need to take to achieve them.
- DETERMINE MOST IMPORTANT OBJECTIVES
Establish yourself as an authority in your business?How do you want to generate interest in your products or services?
Provide good support for customers?
Build a community around your cause?
Need add podcasts or video to consume information that way? Once you’ve figured out those important decisions, you’ll have a clearer picture of the kinds of content you should publish.
When your content is finished, you have to promote it. Not all content is created equal, so you need to predetermine how you will promote your content for maximum reach and effect. Your content promotion process ensures that all of your efforts creating great and valuable content weren’t for naught.
Content Marketing Tools
A good social media strategy benefits your business in various ways. But when you couple it with a good content marketing strategy, your advantages have no limits. Here is a list of fantastic content marketing tools and resources to help you produce, research, write, edit, and design content more easily.Buffer - A very popular social media management tool, Buffer has been useful in several content-oriented ways, use it to A/B test headlines by tweeting two different variations, comparing the stats, and going with the winner.
A very good tool to test out content ideas, share a blog post multiple times and in multiple ways. If a particular element of a blog post performs well on social media, we might explore the topic further in a more detailed and fine-tuned article.
Reddit – Discover what’s trending worldwide on Reddit for content inspiration on a variety of topics from across the web. Observing which headlines are more effective on Reddit can bring insights to the subject of your next article, infographic, video or other type of content.
WordCounter - How long a blog post should be? As long as it serves its purpose, whether that's thought leadership, driving traffic and leads, explaining a new concept, or something else, length doesn't really matter. But although we don't recommend writing blog posts with a word count in mind, sometimes word count can come in handy. WordCounter works exactly the way you think it does: Paste in your content and it'll spit out exactly how many words you have.