For a complete social media and marketing plan, you’ll need tools in to help in the following areas:
- Web Analytics
- Social Media Posting
- Content Discovery
- Security & Password Management
- Email Marketing
- Lead Generation
- Content Marketing
Sproutsocial - Create an exceptional experience across networks, Sproutsocial’s collaborative platform ensures faster, smarter, and much more efficient social communications.
Agora Pulse - Such a tool can save a huge amount of time and increase effectiveness and productivity. Some small businesses will opt for Hootsuite first, basically because it’s either free or inexpensive. However, although Agora Pulse is not the cheapest out there, in my view it’s the most robust and powerful and very good value for money. It integrates with Twitter, Facebook pages, Instagram, LinkedIn and Google+, includes full reporting, team users, scheduling, competitor analysis, auto moderation tools and a whole lot more.
Buffer - Allows you to post to Twitter, Facebook profiles. groups and pages, LinkedIn profiles and pages, Google+ pages and Instagram. Whenever you add a post to Buffer you choose which network or networks you want to post it to (for example you might want to post to your Facebook Page, your LinkedIn profile and Twitter) and it gets added to each network’s queue. When it comes to the next time to post for your Facebook page, Buffer will post the first post in that queue and the same for each other network. You don’t have to wait for your Buffer queue either, if you want to post something straight away, then you can do.