The Basic of Landing Page Optmization
To encourage additional SEO is important that your landing page and varied natural backlinks, or inbound links provide. you must add at least one external link for every two internal links on your website. External link, for example, come from a relevant source that underpinned the credibility of the content offered by you, numbers or research.
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| Landing Page Optimization |
In order for visitors to convert on your landing page, they first have to arrive at your website. But how do you get that huge numbers of visitors to your website? First of all, discover exactly who your target audience is, and what they want when they visit your landing page.
Call To Action (CTA) The most prominent feature on your landing page
Also very important is your call to action or CTA. This is the action you are asking your visitors to take. Make sure there is only one CTA on your landing page and the CTA should be the most prominent feature on your landing page. It's a great chance to invite your visitors to take the next step in building a relationship with your business.
Make sure that the CTA is relevant to the content on the page with a simple design, but still eye-catching. Don’t miss out on the chance to get even more techniques for improving your calls to action with an in-depth video course.
Measurement and A/B testing
Successful LPO is driven by A/B testing. If you do A/B testing for the first time, the concept is straightforward. You only create two different versions of your landing page. These versions should be designed to test specific characteristics, such as the wording on your CTA. When you run the A/B test, some of your visitors will be randomly sent to one page and the rest to the other.
Since this is done randomly, you can then interpret differences in conversion rates between the two pages to determine which page should be permanently live. Testing should not be limited to major changes, however. Even small details can impact conversion rates. Do not forget to test things like:
Layouts
Design
Language and wording
Font and type size
Heading length
Amount of copy on the page
Landing page optimization tips
Send people to a relevant and targeted page
Your homepage is a mish-mash of goal oriented communication – and usually for good reason. With that in mind, resist the urge to send people there as itʼs better targeted at the curious explorer type rather than the person clicking through from a banner or AdWords link. Think one goal, one message, one action. And hence one page – generally a new one – a landing page.
Provide a consistent experience
From ad through landing page and onto the destination site, design, messaging and tone should be consistent with the expectations your user had at the time they clicked the link/banner. Your upstream ad is the source, and using a river analogy, you should be drinking from the same stream at the end of the journey as you were at the start.