There’s no question that SEO tools are highly valuable, but affordability and your bottom line are always important to consider. If you don’t wish to spend big dollars but would like to explore the benefits of SEO, don’t worry, you’ve still got many options. These are the free SEO tools that help you with link building, keyword research, backlink analysis, optimizing content to make it SEO-friendly, tracking rank of your blog and tips to boost it up.
BuiltWith
This will show you a number of things going on behind-the-scenes with competitor websites. Server information, CMS systems, frameworks, analytics and tracking, javascript libraries, widgets, aggregation functionality, document information and encoding.
A free plagiarism checker. The software lets you enter a URL to detect duplicate content and to verify that your content is original. The content you develop and publish on your website must be original. Plagiarized content gets flagged by search engines and your website rank will take a hit.
Google PageSpeed Insights
Check the speed and usability of your site on multiple devices. Enter a URL, and this tool will test the loading time and performance for desktop and for mobile, plus identify opportunities to improve (and pat you on the back for what you’re doing well). The mobile results also come with a user experience score, grading areas like tap targets and font sizes.
Google PageSpeed Insights
Check the speed and usability of your site on multiple devices. Enter a URL, and this tool will test the loading time and performance for desktop and for mobile, plus identify opportunities to improve (and pat you on the back for what you’re doing well). The mobile results also come with a user experience score, grading areas like tap targets and font sizes.
Majestic SEO
Majestic SEO is one of the most advanced and complete SEO services on the market, focusing specifically on link intelligence and domain-based metrics. The comparative tools require a paid subscription, but the free account is enough if you’re only interested in your own blog(s).
Open Site Explorer
A tool created by Moz, Open Site Explorer is mainly a link analysis tool. It offers a comprehensive view of a website’s backlink profile and includes page link metrics such as domain authority, page authority and established links. In checking inbound links, you can use the homepage and determine link sources and types. The displayed results have some limitations for free users, though.
Rich Snippets Testing Tool
Use this tool to check how Google views your structured data markup. It’s particularly useful if you have a G+ profile and you want to verify authorship for your blog posts.
SpyOnWeb
SpyOnWeb is another espionage tool to get insight into competitors in a niche or vertical. What’s unique about this tool are two data points it gives you: one, all of the other web sites that share the same Google Analytics tag as the site in question. Secondly, you can see what other domains are hosted on the same IP. If the site is using shared hosting, this won’t tell you much. But you might be able to glean some insight into other web properties that this competitor may own and might be taking advantage of.
Utilizes the “Suggest” data from Google and others. A terrific tool for developing long-tail phrases.
Wordstream
One of the best free SEO tools when it comes to keyword research. Most successful SEO, in some way or anything, starts with strong keyword research. Unless you can figure out the most and the least popular keywords, you cannot decide which ones you should be targeting and how. Your entire optimization exercise depends on keywords. Wordstream has a database of a trillion unique searches, and it’s growing. It is unlikely you wouldn’t get the industry or business specific keywords and searches using this tool.
A PC based spidering software that checks websites for broken links. It performs validation of text links, frames, images, local image maps, and backgrounds.