The HubSpot Content Marketing Plan, Optimize Your Online Campaign

Why do you want to publish and content and create a content marketing plan? 

Before you start planning, know your strategy and goals, avoid producing content just because you think you should. Find out what you can do differently in the future and set new goals to reach.

To develop a successful plan, you need to clearly define your content's target audience, your clients. By knowing well your target audience, you can produce more relevant and valuable information that they'll want to read and convert on. Sometimes you have to ask yourself; "Do you want to keep the same target audience?" You can discover with the results a better target audience or your target may have changed.

Want help figuring out the right goals? Download this goal planning template.

HubSpot

FREE DOWNLOAD: CONTENT PLANNING TEMPLATE

To be successful with inbound marketing, companies need to invest in content. Great content helps fuel successful inbound marketing campaigns, which is reflected in the amount of content being produced by marketers today; 69% of B2C and 70% of B2B marketers are producing more content this year than last year.

HubSpot have teamed up with Smart Insights to create 4 steps and templates that will help you put together an effective content marketing plan for either your business or those of your clients.

The templates will help you to:

* Complete a SWOT analysis on your content marketing
efforts and develop a plan to improve them.

* Define the right objectives and KPIs for that plan

* Brainstorm content ideas and map these across your funnel

* Create a timeline for your content plans

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